Marketing Research
Gaining a profound knowledge of your audience is crucial to achieve the highest level of resonance and effectively adapt to their changing behaviors. We’re committed to providing you with comprehensive, customized research solutions that fit your unique needs and align with your budget.
Customized Research Studies
We understand that every business has its unique set of challenges and opportunities. That’s why we offer custom-designed primary and secondary research studies, utilizing quantitative and qualitative methodologies. Whether you
need electronic surveys, in-depth interviews, or focus groups, Techfluence Marketing is equipped to create studies that will deliver quality insights.
Comprehensive Analysis and Reporting
We don’t just collect data; we transform it into actionable insights. Our team expertly facilitates the research process, meticulously analyzes results, and presents key findings, conclusions, and strategic recommendations.
Areas of Research Expertise
- Brand Perception Analysis: We help you understand how your brand is perceived in the market. This includes identifying key differentiators, strengths, weaknesses, and emotional and rational drivers as well as uncovering opportunities to increase market share.
- Customer Satisfaction and NPS: Gauging customer satisfaction, measuring their likelihood to recommend, and calculating your Net Promoter Score (NPS).
- Customer Segmentation and Persona Development: Identifying and prioritizing customer segments and developing detailed personas for targeted marketing strategies.
- Customer Journey Mapping: Analyzing touch points across the customer journey to enhance customer experience.
- Website UX Studies: Conducting comprehensive studies to improve the user experience on your website.
- Website Traffic and Behavior Analysis: Utilizing Google Analytics 4 (GA4) to understand website traffic patterns, user behavior, audiences, and attribution models.
- New Market Research: Exploring new markets; understanding their size, key players, and consumer trends.
- Campaign Messaging Analysis: Conducting pre- and post-testing of campaign messaging to measure effectiveness.
With Techfluence Marketing, you gain a research partner who is dedicated to uncovering the insights that matter most to your business. Let us help you navigate the complexities of the market and position your brand for success.