About Us
Founded in 2023, Techfluence Marketing empowers businesses to leverage technology and put marketing resources where they give the best return. We’re committed to helping your business achieve more with less while ensuring you have a clear understanding of the results you've generated. This commitment stems from our firsthand experience in the field, as we've walked in your shoes and understand your challenges.
Meet the Owner
Erin McKenrick, founder of Techfluence Marketing, is a seasoned marketing strategist whose educational background and 20-year career is a testament to her passion for psychology, consumer behavior, analytics, and their convergence in the marketing world. She is committed to crafting data-driven marketing strategies that deliver tangible results.
Erin's expertise spans both B2B and B2C landscapes, with a rich history of engaging diverse audiences across various sectors including manufacturing, distribution, healthcare, financial services, and telecom. Her multifaceted experience includes leading roles in marketing and analytics, as well as spearheading initiatives in brand development, ecommerce, and sales and marketing automation within corporate settings.
Prior to founding Techfluence Marketing, Erin honed her skills in agency environments,
guiding clients through the intricacies of marketing insight, strategy and implementation. This experience has been instrumental in shaping her holistic and nuanced understanding of the marketing industry.
Academically, Erin is well-equipped with a B.A. in Marketing from the University of Northern Iowa, complemented by a Master’s of Professional Studies in Data Analytics from Penn State University. These qualifications not only underline her theoretical knowledge but also enrich her practical approach to marketing challenges.
As the driving force behind Techfluence Marketing, Erin continues to channel her expertise and insights into empowering businesses to navigate the ever-evolving marketing landscape with confidence and clarity.
Leverage technology
to maximize your marketing impact
Marketers today are under under immense pressure, tasked with delivering a flawless customer experience while adapting to the continuously changing needs of their audience. While the number of marketing platforms to choose from are endless, marketing budgets are not. Insight ensures strategy accuracy, message impact and measurable ROI.